Authentic Moroccan beauty, bottled in Sarajevo for modern retail.
Read onAZOURANE launched in December 2024 with one product: 100% Moroccan argan oil. Three production batches sold out before we opened our store at SCC Sarajevo in October 2025, where we expanded with four cold-process soaps, the face duo, and a hair mask. June 2026 brings eight new SKUs and an ARGAN restock. Everything is made in Morocco and sold in Bosnia. We source through our founder's family network in southwest Morocco, not through commercial intermediaries.
Hussam Aitelqadi
Founder · AZOURANE Moroccan Cosmetics d.o.o.
Bosnian-born, Moroccan-Amazigh by heritage. His family lives across the Souss-Massa region of southwest Morocco and is part of the cooperative network that presses our argan oil and prepares every other plant ingredient we use. AZOURANE sources through people he has known his whole life. He travels to Morocco regularly to work directly with our manufacturing partners in Casablanca and Agadir. Ten-plus years in digital marketing sits behind the catalogue, the brand voice, and the growth.
women's cooperatives in our tribal network
A network across the Souss-Massa region of southwest Morocco that holds the cooperative know-how of pressing argan and preparing every plant ingredient AZOURANE uses. The founder sources through people his family has known for generations.
UNESCO 2014
Intangible Heritage
Physical Store
SCC Sarajevo · Vrbanja 1
BiH customers
1,000+ families
@mi.smo.azourane
ARGAN oil has been the anchor since December 2024 and has sold out three production batches. October 2025 added four soaps and the face duo through our SCC Sarajevo store. June 2026 brings the ARGAN restock and eight new SKUs across face, hair, body, makeup, and lash.
Shipping daily · ready for first order
The face duo introduced at the October 2025 store opening. Available for FRISA's first order in any quantity.
June 2026 · flagship single-ingredient SKU
Our anchor product since December 2024. Three production batches sold out. The single SKU that built our customer base.
June 2026 · full line expansion
Two are BiH-exclusive (TIFAWT, AZGGAGH). No other Bosnian retailer carries Aker Fassi or Nila products.
Every product below is built around an AZOURANE-sourced Moroccan ingredient. Click any row for the full INCI and how-to-use notes.
The line is organised into a face routine, a hair routine, a body routine, and a heritage shelf. Inside each routine, every product does work that the next step cannot do for it.
Most dry skin is a barrier problem, not a hydration problem. The moisturizer cannot fix what the cleanser keeps damaging, which is why the order of these three matters.
Argan in shampoo gets rinsed off in 30 seconds. We put it in the conditioner and the mask, where it has time to do its job.
Orange blossom carries the daily body line. TAFUKT is the weekly polish that customers come back for the second time without being told.
These are the shelf-talking products. No other Bosnian retailer carries Nila or Aker Fassi. Strong on impulse purchases and gifting.
Both lines pull from our Souss-Massa raw-ingredient network. Each line is built for a different customer on your shelf.
This is the line our long-term focus is on. ARGAN buyers come back asking what else Morocco can do at this purity level, and the single-ingredient line is built to answer them. We expand carefully, only adding new ingredients the Souss-Massa cooperatives can deliver at world-class quality.
Today · ARGAN 30 ml · SANOUJ Black Seed Oil 50 ml
End of 2026 · Prickly Pear Oil · Sidr Powder · Nila Powder · more of what Morocco grows best
Face cleanser, face cream, hair mask, soaps, shampoo, conditioner, body wash, body lotion, mask, scrub, lip and cheek balm, lash serum. Every formula competes with what is already on shelf in its category, while pulling the average buyer toward one of our hero Moroccan ingredients and proving its effectiveness in a familiar format.
No silicones in any product · No parabens · Mostly sulfate-free · EU-compliant
These ingredients run through the full line. They are why our argan oil costs what it costs and why customers come back for what we make next.
Souss-Massa · UNESCO 2014
From the kernels of the argan tree, which grows almost nowhere else on earth at commercial scale. Cold-pressed for vitamin E and the linoleic and oleic acids that do the work on skin and hair. Multi-use across face, hair, body, scalp, cuticles, and nails.
In: ARGAN, AFOULKI, TAWENZA, LHRIR, ANU, TAFUKT
North African aloe · gel-pressed
The hydrating gel inside the aloe leaf. We use it where it carries the most weight: in the daily face cleanser, where it lets the formula clean without leaving the skin tight or stripped.
In: AMAAN face cleanser · IHLA shampoo
Anti-Atlas · cold-press
From seeds inside the prickly pear fruit. Roughly eight times the vitamin E of argan. Globally sold at around €100 per 30 ml because the yield ratio is brutal: one ton of fruit produces about one litre of oil.
In: AFOULKI, TIFAWT, ANU
Nigella sativa · cold-press
Traditional use across North Africa and the Middle East. Active compound thymoquinone, with documented anti-inflammatory and antioxidant properties. Used on hair, scalp, and skin.
In: SANOUJ single-ingredient oil
Indigofera · plant-derived
Plant-derived blue powder, introduced to Morocco from India centuries ago via trans-Saharan trade. Calming and pore-clearing in face masks. Not a clay, despite the "blue clay" framing some Moroccan beauty sites use.
In: TIFAWT · BiH-exclusive face mask
Fes tradition · poppy petals
Traditional Moroccan plant pigment made from dried red poppy petals (Papaver Rhoeas) and pomegranate bark. Buildable red stain for lips and cheeks. Almost unknown outside North Africa.
In: TISLIT soap · AZGGAGH lip + cheek balm
Souss valley · bitter orange
Distilled from bitter-orange flowers grown in Souss valley orchards. The Moroccan body-line carrier across two SKUs, plus a quiet support in many formulated products.
In: ALJIG body wash · ANU body lotion
FRISA already covers hair, men's grooming, manicure and pedicure, hair removal, face and body, lashes and makeup, salon equipment, hygiene, and devices. AZOURANE adds a heritage Moroccan rail to four of those categories, alongside the brands you already carry rather than against them.
ARGAN · AFOULKI · AMAAN · SANOUJ · TIFAWT · ALJIG · ANU
There is no heritage single-ingredient line on this shelf in Bosnia today. AZOURANE fills that gap end to end.
TAWENZA · IHLA · LHRIR
Olaplex, Subrina, and Roqvel hold their slots. AZOURANE adds the natural-Moroccan rail in argan, marshmallow root, and avocado silk.
AZGGAGH · ANNAY
Both are BiH-exclusive. AZGGAGH brings Aker Fassi tradition to a Bosnian shelf for the first time. ANNAY is a daily jojoba and marine collagen lash and brow serum.
TIFAWIN · TISLIT · TAYRI
Three single-purpose bars: prickly pear exfoliation, Aker Fassi honey glow, soothing goat milk. All fragrance-free and gentle enough for infant skin.
Our Moroccan manufacturing partners in Casablanca and Agadir produce on a scale that supports a national Bosnian retail rollout. Below are the numbers and the points of contact for the partnership conversation.
Production runs through our Moroccan manufacturing partners in Casablanca and the Agadir area.
From order confirmation to delivery in Bosnia, including batch production, customs, and last-mile to your warehouse.
Monthly replenishment runs from June 2026, with tighter windows available on bestsellers.
The AZOURANE store at Vrbanja 1, third floor, a few minutes from FRISA's SCC counter. Hussam is there in person any day of the week.
Hussam answers his phone and his inbox personally. The showroom at SCC is open daily for a walk-in meeting.